Selling

Sell Your Home in Calgary

Priced on evidence, prepared properly, and marketed to the buyers who are genuinely looking.

Her Ten-Step

Process

This is the sequence from Vicky’s own Seller’s Guide, in her order.

1–2. Find an agent, establish a price

A listing price built on what informed buyers are paying in today’s market.

3. Prepare your home

Preparation, presentation and positioning — her three words for it, and the part most owners underestimate.

4–5. Listing and marketing

Professional photographs and marketing placed where the buyers for your area and price range actually look.

6. Showings

Scheduled around you, with feedback passed back honestly rather than filtered.

7. Offers and negotiations

Every offer explained in plain language, then negotiated on your behalf.

8–9. Under contract and closing

Conditions, financing and inspection dates tracked so nothing lapses quietly.

10. Final details

Possession, keys and the loose ends nobody warns you about.

Setting a reasonable listing price is one of the most important aspects in the entire home selling process. If you list too high, you might not get any offers and it can take you a while to sell your home. Alternatively, if you price too low, you might be missing out on a greater return on your investment.
Vicky Lueke — from her Seller’s Guide, p.9

Preparing the

Home

Her own prepare-your-home checklist, from the guide she gives every seller.

Inside

  • Neutral colour — a refresh of paint goes a long way, preferably white
  • Remove personal photographs and personal items
  • Declutter and deep clean
  • Soft staging provided to complement what you already have

Outside

  • Landscaping — cut the grass, water the flowers, trim trees and bushes
  • Remove weeds
  • Repaint porches, entryways and doorways
  • Clean the gutters
  • Test all lighting fixtures and motion sensors

The night before a showing

  • Tidy each floor, room by room
  • Vacuum, sweep and mop
  • Wipe the major appliances, glass and mirrors
  • Fold or hang visible clothing
  • Dust everything within reach

The day of a showing

  • Make the beds and fluff the pillows
  • Tidy and organise the countertops
  • Put away toys and valuables
  • Tuck away dishes and appliances
  • Crate pets or take them with you
  • Turn on all indoor and outdoor lights
The way you style your home can be a make it or break it point for a potential buyer. They have to be able to picture themselves living in your space.
Vicky Lueke — from her Seller’s Guide, p.10

Seller

Questions

The five that come up in nearly every listing appointment.

How do you decide what my home should list for?

By looking at what has actually been selling near you and what it sold for, not at what other homes are asking. You get a real number with the comparable sales behind it, rather than a flattering one designed to win the listing.

What should I fix before listing?

Usually far less than people expect. Cleaning, decluttering, paint, landscaping and lighting return more than a major renovation almost every time. I will walk the home with you and tell you where money is well spent and where it is wasted.

How long will it take to sell?

That depends on the property, the price and the market at the time, and anyone who promises you a firm number is guessing. What I can tell you is that the first two weeks matter more than any that follow, which is why preparation happens before the listing goes live, not after.

Do I need professional photography?

Yes. Nearly every buyer sees your home on a screen before they see it in person, and the photographs decide whether there is an in-person visit at all.

What happens when an offer comes in?

I walk you through it in full -- price, conditions, deposit, dates and my honest read on the buyer’s position -- then negotiate the terms on your behalf. You decide; I make sure you are deciding with everything in front of you.

★★★★★
“Vicky Lueke helped me sell my property in July 2023 in West Springs. She accomplished exactly what she said she would do for me with a quick sale over my asking price. Vicky was always there for me and went above and beyond as my realtor throughout the sale and moving process. I now consider Vicky to be a trusted friend who I would highly recommend to friends, family and anybody looking for a knowledgeable and successful realtor.”
Paul Newman West Springs · July 2023

Thinking of selling?

Tell me about your home and what you are hoping to do next. I will come back with what it looks like in today's market.

Prefer to talk? Call or text 403-616-2863.